It all started with a single thought: what if we could create pink, purple or white-stemmed broccolis. Fluorescent-pink leafed kales. Bright red cabbage… A thought that quickly turned into an idea: what if we’d transfer the bright colours from traditional flowering kales, into edible ornamentals such as cabbage and broccoli.
An idea, that quickly turned into “Project Crossover”.
Project Crossover: world’s first edible ornamentals
From our Pennsylvania farm, ten technicians, each devoted thirty hours per week for over a course of five years. Years spent sowing, digging, hand-pollinating… After five years and forty-thousand hours of labour - we did it.
We proudly held the world’s first edible ornamental. A drop-dead gorgeous kale with increased, sweet-tasting flavour and tough, succulent-like leaves. A fluorescent-pink kale with a seriously increased level of antioxidants: raised to add an extra dimension to life.
Bred to change the way we work with food.
But it doesn’t end here
Years of hard work, care and labour - and we’re not even close to tired. We’re still dreaming of pink, purple or white-stemmed broccolis, bright red cabbage - and so much more.
We’ve got our eyes on the future.